Dynamic Pricing Platform
Previously, any price adjustments required the re-wrapping and re-distributing of software. The new platform allows for dynamic updating of prices for all titles wrapped in version 7.0 or later. You simply log into the online control panel, retrieve a wrapped title and update the price. Immediately all distributed copies are automatically updated with the latest pricing.
Integrated Multi-Currency Support
You can offer a single wrapped title which contains pricing for all available currencies. This means that no longer do you need to maintain a different build per currency or for each distribution region. The dynamic pricing platform also allows for these currencies to be updated without the need for re-wrapping.
Customer Targeted Pricing
During wrap-time a build can be created to force customers based in certain regions to purchase in a specified currency. This will limit the ability of EU based clients to take advantage of a weakened USD which directly results in increased profits for you. If required, the flexibility to allow end-users to select their preferred currency is also available.
Volume Purchase Discounts
A sophisticated volume purchase discount system has been added to our list of integrated marketing tools. This will allow you to set automatic discounts based on the number of units sold all seamlessly interwoven to our purchasing mechanism. These volume discounts can be added or edited for each title at any point after wrapping which allows for adaptation to any marketing efforts.
Increased Multi-lingual Compatibility
The end-user interface automatically adjusts to the language of the user's operating system. Version 7.0 offers the user a further choice of selecting an alternative available language to better suite their needs in order to make the purchasing experience even more comfortable. The new system allows for a fairly simple integration of additional languages. If you have a request for one that is not yet supported, please contact your business development manager to discuss this further.
Extended Corporate Identity Inclusion
Softwrap aims to make the entire trial and purchase experience feel like part of your product. It believes that your corporate image should always be visible to potential customers in order to re-affirm brand loyalty through all experiences, not only when using your title but also during any ancillary processes. The new standard feature allows for a 760 x 47 pixel banner to be included within all Softwrap pages. More detailed customizations can be added so please discuss this with your account manager.
Out of Application Purchasing (OOAP)
Many of our customers do not have the time to build and maintain shopping carts within their website. Softwrap now offer the Out of Application Purchase (OOAP) system which will allow any Softwrap secured title to be directly and securely sold from within their website without the need for any integration.
From within your online control panel, you are able to generate an OOAP url which can be linked to from a "Buy" button on your website. End-users can then immediately purchase a title and upon completion receive a link to download the Wrapped title. Once the title has been installed, it seamlessly unlocks on the end-user's PC almost giving them the impression that the title has no security. A confirmation email will also be sent to the end-user containing the download url and all licensing and support details.
Updated Softwrap API functionality
The new Softwrap API allows you to place direct purchase buttons within your titles. This increases purchase awareness and ease of purchase. Please note that you will need to use the new Softwrap API found on the Softwrap website in order to make use of this new functionality.
Convergence of Trial and Activation Technologies
Softwrap has consolidated it's primary technologies of 'Try Before You Buy' and 'Activation' into a single and more versatile package. This means that the same title build can be offered as a trial download as well as for both shopping cart and offline retail purchasing. End-users will be able to purchase the trial version from within the title once installed on their PC.
The same title can be sold off your website's shopping cart and delivered via download with an activation license utilizing any 3rd party e-commerce system without the need for development integration. The overall advantage is that only a single title build needs to be managed as well as supported by both the Softwrap support agents and any publisher support personnel.