Retail Product Activation
Retail sales are still an extremely important revenue generator even though sales are moving further towards digital distribution. With the advent of digital rights management solutions designed especially for downloadable content, software sold over the counter has remained till now the most unsecure method of distribution.
These retail versions are almost always purchased and shared amongst multiple users be it in the office or at home. Around 90% of pirated software sales take place through internet auction sites. These pirates are purchasing full versions in retail, burning copies at $1 a piece and selling them online at discounted rates resulting in over $12 billion in loss of revenue.
Softwrap understands that this should not be ignored and have developed Softwrap™ ACTIVE! to assist in radically reducing piracy of retail versions. Software can be secured for retail and placed into the retail package along with a unique activation code. Software is purchased as per usual over the counter and upon installation and initial execution, will require online activation. This process takes less than 1 minute based on the internet connection being available. It is also possible to activate the license by calling Softwrap's toll-free support centre.
The author/publisher can also choose to secure the title with a trial-period. This acts as a reminder to register the software and give them immediate but limited use in the event that they do not have an internet connection available immediately after purchase and unable to make use of a telephone.
Two important marketing tools created by securing your retail versions:
1) Viral Marketing - this means that if a customer passes their software onto colleagues, friends or family, it will revert to a trial state on the new PC with an option to purchase a license online. This converts a single retail sale to a multi-revenue generator.
2) Customer Information - general retail sales offer customer data to the retail outlet only. By implementing the Softwrap Retail Solution this data is now offered to the author/publisher. Upon license activation, customers insert a small amount of personal information which is collected and passed on to be used as as valuable cross-selling and up-selling opportunity.